Actinic Business

Actinic Business® provides a powerful and affordable ecommerce package for businesses requiring increased efficiency and sophistication for both online and offline business operations. Building on the comprehensive features in Actinic Catalog, Actinic Business provides additional, advanced features in the areas of marketing, customer management and integration with Sage Line 50. Actinic Business also offers extended functionality for businesses operating through mail order and retail channels including a facility to process mail and telephone orders (MOTO) and integration with Actinic EPOS.

Price £799 + VAT
(CD extra if required)
See also Actinic Catalog, £399 + VAT

Key Features and Benefits

Key Features

• Easy to use and intuitive Windows interface.
• Complete design and layout flexibility to create your own unique, customised store.
• Sophisticated marketing, merchandising and customer management functionality, including advanced discounting features and customer specific pricing to build loyalty and assist in growing your online business.
• Extensive store management functionality including order processing features to maximise productivity in a high-volume order environment
• Flexible product catalogue supports up to 20,000 products including digital products.
• Multi-site and multi-user upgrade (Actinic Business Plus) for high volume and multiple sites.
• Integration with accounting and back-office systems to enhance productivity.
• Independence to integrate with all the leading online payment gateways and commercial hosting providers.

Features in detail

Highlighted text * indicates features incremental to Actinic Catalog

Flexible Product Catalogue

• Explorer-style ‘drag and drop’ interface to access product items quickly and easily
• Support for up to 20,000 products with product images
• Create unlimited number of product sections and subsections
• Multiple page layout options
• Create links to external files or urls
• Define product options and choices for each product and assign different prices to each product choice
• Show product choices as radio buttons, drop downs or button grids
• Define additional components for each product
• Support for downloadable products such as mp3 music
• Add additional text or images in a pop-up window
• Specify shipping weights for each product
• Add shopper definable fields for personalised products
• Import and export product and section data
• Hide products and information items from selected customers or customer groups *

Customisable Store Design and Layout

• Use Wizards to help you set up your store; configure Actinic for your web space; change the site design; and set up product options.
• Full site customisation using an intuitive ‘point and click’ interface
• Multiple preview modes provide easy navigation and instant access to anypart of your store
• Select from a range of pre-designed themes or mix and match elements to create a unique design
• Complete flexibility to edit of site colour scheme, product/section layout and variables
• Library of design snippets to be used in creating a design
• Real-time preview of your store as you build it
• Create additional content and information pages – build a complete web site
• Easy to use ‘point and click’ HTML code editor for text formatting
• Create conditions for specific content to appear on the web site
• Integrates with Macromedia Dreamweaver enabling design to take place in Dreamweaver
• Create multiple sites from the same application (Multi-Site and Multi-User Vesions only)
• Advanced site deployment options (Multi-Site and Multi-User Vesions only)

Comprehensive Store Management Functionality

• Built-in order-processing module processes orders from receipt to shipment
• Handles both online and offline orders
• One click order processing to allow fast processing of orders
• Accurately calculates shipping, handling and taxation costs
• Product prices can be both entered and displayed exclusive or inclusive of tax
• Edit order details within the Actinic database
• Monitors stock levels during order processing, with alerts for low stock levels
• Print invoices, packing lists and address labels
• Associate actions and dates with orders
• Create and view sales reports such as fastest selling items and best customers
• Generate customer emails with support for unlimited custom email templates.
• Prompted backup and restore feature
• User logon for catalogue management
• Single-page order entry form for 'phone, fax and mail orders *
• The mail order/telephone order (MOTO) screen enables the input of orders directly into Actinic.
• Rearrange the fields in the Orders tab *
• Order completion using barcode scanning *
• Interface directly with Sage Line 50 accounting system to transfer orders and import product and customer data *
• Interface directly to an Actinic EPOS application *
• Dynamically link products to an external database *

Powerful Marketing Features

• Generates search-engine-friendly web sites
• Create Best Sellers list for publication to the web site
• Create Related Product lists to encourage additional purchases
• Create Also Bought lists to show products other shoppers have purchased *
• Automatically generate a New Products list and publish to web site
• Generate email lists and mailing lists including mailing labels, envelopes and reports
• Create customer accounts to increase shopper loyalty
• Apply discounts based on order value and display in the shopping cart
• Advanced mailing list generation allowing filtering based on a variety of criteria *
• Set up a range of customer groups and apply specific criteria (discounts, messages, payment methods) to each group *
• Apply discounts based on quantity or specific products ordered *
• Apply merchandising discounts such as ‘buy one get one free’, date
  expiring discounts and multiple use coupons *
• Google Analytics integration provides comprehensive monitoring of site performance and ROI (requires free Google Account)

Customer Friendly Stores

• Online shopping cart with industrial strength security
• Fully integrated with all the leading online Payment Service Providers
• Support for secure offline payment processing
• Automatic email confirmation of order
• 'Remember me' option for returning visitors.
• Cart content summary visible on every page
• Automated site navigation features including menu bar, section list, site map and 'breadcrumb trail’
• High speed index-based online searching
• Postcode lookup on the web site for online orders (Postcode Anywhere account required - annual fee applies)
• Postcode lookup on the desktop for offline orders (Postcode Anywhere account required - annual fee applies) *

Comprehensive Support

• Free email support from actinic
• 30 days free telephone support from actinic
• Online Knowledge Base
• Actinic Community forums
• Actinic Cover (optional)

Minimum System Requirements

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